Meten is weten « Social Media Monitoring and Engagement
10 Key Sales Metrics to Track
1. Lead Volume
2. Cost Per Lead
3. Lead Value
4. Conversion Rate (And Channel Conversion Rate)
5. Referrals
6. Retention Rate
7. Average Transaction Value or Average Account Value
8. Sales Value Per Fan/Follower
9. Time to Close
10. Highest Value Lead Sources
via radian6.com
Terwijl we continu praten over Social CRM vergeten we vast te meten. Dit artikel zet de belangrijkste metrics weer op een rijtje.
