the conversionista |
devoted to the new and changing |
Douglas Karr's view on the new sales reality:
With the advent of social media and search engines, consumers and businesses aren’t just searching… they’re now researching. This means that the prospect is well-armed on your company, your products, your services, how happy your customers are with you, and may even have a decision before they even connect with your salespeople.
Read more: http://www.marketingtechblog.com/inbound-marketing-strategies-sales-funnel/
10 Key Sales Metrics to Track
1. Lead Volume
2. Cost Per Lead
3. Lead Value
4. Conversion Rate (And Channel Conversion Rate)
5. Referrals
6. Retention Rate
7. Average Transaction Value or Average Account Value
8. Sales Value Per Fan/Follower
9. Time to Close
10. Highest Value Lead Sources
via radian6.com
Terwijl we continu praten over Social CRM vergeten we vast te meten. Dit artikel zet de belangrijkste metrics weer op een rijtje.
